Indonesia is buzzing — not just with the sounds of scooters and beach waves, but with conversations, culture shifts, and cutting-edge trends that are reshaping the archipelago. Whether you're new to the country or a seasoned expat, here’s what’s trending across Indonesia right now in 2025:
🌊 1. Green Tourism in Bali & Beyond
Post-pandemic tourism is evolving. Bali is now leading the charge in eco-tourism, with “slow travel,” digital detox retreats, and plastic-free resorts gaining popularity. Travelers and locals alike are becoming more conscious of sustainability.
🔥 Hot Spot: Nusa Penida’s “eco homestays” and off-grid villas are fully booked months ahead.
🏙️ 2. Jakarta’s Big Move to Nusantara
Yes, it’s happening. Indonesia’s capital is officially shifting from Jakarta to Nusantara, the new smart and sustainable city in East Kalimantan. This is not just an infrastructure story — it's a massive cultural and political shift.
🏗️ Expats in business, tech, and development are already eyeing real estate and job opportunities in the new capital.
📱 3. TikTok Shop & E-commerce Explosion
Indonesia is the #1 market for TikTok in Southeast Asia, and with TikTok Shop becoming the new online mall, millions are glued to daily live-selling events. From sarongs to skincare, local brands are thriving through social commerce.
🛍️ Tip for expat entrepreneurs: If you're selling anything in Indonesia, TikTok is your gateway.
🛵 4. Ojol (Ride-Hailing) Super Apps Are Taking Over
Gojek and Grab aren’t just for rides anymore. They're now your go-to for:
Food
Laundry
Groceries
Bill payments
Even medical consultations
📲 The super-app culture is redefining convenience — and even changing the dating scene (yes, really!).
🎤 5. Indonesian Pop Culture Goes Global
From Rich Brian and NIKI in the global music scene to Netflix’s rising Indonesian original series — local talent is making international waves. Expats are now tuning into Bahasa Indonesia rap and bingeing Javanese folklore thrillers.
🎧 Trending now: "Anak Senja" indie playlists and Indonesian lo-fi beats.
🏝️ 6. Remote Work Hubs Outside Bali
Bali’s Canggu might still be king, but other locations like Yogyakarta, Lombok, and Labuan Bajo are emerging as new remote work hubs with cheaper rents, better internet, and less crowd.
💡 Co-living spaces are popping up fast, with yoga + surf + cowork combos being all the rage.
👀 Final Thoughts
From digital trends and urban shifts to pop culture and lifestyle revolutions, Indonesia in 2025 is anything but boring. For expats, this is the perfect time to plug in, explore beyond Bali, and be part of a country in transformation.
Want to share your own trendspotting tips or startup ideas in Indonesia? Join the conversation on ExpatsBuddy.com!
Imran Khan8 months ago
