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The recent NJZ performance in Hong Kong highlights a critical issue within the K-Pop industry: the over-reliance on manufactured image over raw talent. While groups like NewJeans showcase decent singing abilities, their limitations become apparent when compared to Western artists. The highly produced nature of K-Pop performances, while effective in a controlled environment, pales in comparison to the raw energy and natural talent displayed by artists like Missy Elliott and Megan Thee Stallion. Even veteran K-Pop idols like Jennie and Lisa, despite years of training, show a stark contrast in performance quality. This begs the question: can K-Pop truly conquer the Western market without prioritizing natural talent in its recruitment process? The industry's focus on visual appeal and meticulous choreography, while effective in building a parasocial fanbase, may ultimately hinder its global ambitions. The success of Western artists, who often prioritize natural talent and stage presence, underscores the need for a fundamental shift in K-Pop's approach to artist development. This isn't about diminishing the hard work of K-Pop idols, but rather a call for a more balanced approach that values both visual appeal and genuine vocal prowess. The future of K-Pop's international success hinges on this crucial evolution.
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