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The K-Pop world is buzzing (or rather, groaning) over the disastrous comeback rollout for the hugely popular group managed by Gee agency. Three years of anticipation, punctuated only by solo projects, have culminated in a truly baffling announcement. The agency announced a comeback tour six months in advance, only to drop the actual comeback announcement a mere six weeks before the tour starts—without a concrete release date! This frustrating lack of transparency has left fans feeling utterly unheard and betrayed. One long-time fan (since 2012!), voiced their anger and disappointment, stating that the constant teasing and ghosting have completely extinguished their excitement. This situation highlights a larger problem in the K-Pop industry: the struggle between building anticipation and managing fan expectations. The constant drip-feeding of information, often without substance, can lead to disillusionment and even damage the artist-fan relationship. Many fans are now questioning the agency's competence and demanding better communication. This situation underscores the need for agencies to prioritize clear and timely communication with their fanbase. It's a lesson in how NOT to manage a highly anticipated comeback, and a stark reminder of the importance of respecting the patience and dedication of loyal fans. The lack of a firm release date is particularly concerning given the current competitive K-Pop landscape, where even a small delay can significantly impact the success of a comeback. #kpop #kpopcomeback #kpopproblems #geeagency #comebackdelay
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